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Adon Health wins the 6th Healthy Hub Pitch competition

Dr. Jonathan Apasu

Testosteron Experte von Adon Health

Digital healthcare for men's health awarded

Adon Health has been recognized as one of the most innovative startups in the recent Healthy Hub competition. This competition focuses on digital health solutions with the potential to close existing gaps in care and be integrated into standard statutory health insurance in the medium term. This award is a strong indication of the relevance of our approach, particularly for men with low testosterone, who often lack easy access to appropriate treatment.

Adon Health and Healthy Hub pose for a picture after the pitch.

What is the Healthy Hub?

The Healthy Hub is a joint innovation project of several statutory health insurance funds, including SBK Siemens Betriebskrankenkasse, BIG direkt gesund, mhplus, and IKK Südwest. Its goal is to support startups with medically sound and practical solutions. Participating companies submit digital or hybrid care concepts, which are then tested for their applicability in healthcare practice within the framework of joint projects with the health insurance funds. The successfully selected solutions are given the opportunity to be tested and evaluated in pilot projects.

Why was Adon Health awarded?

Adon Health impressed with a fully digital and physician-supervised treatment model for men diagnosed with testosterone deficiency. The combination of digital diagnostics, medical care, and structured progress monitoring enables comprehensive therapy without requiring patients to travel long distances or wait for appointments. This offering provides real added value, especially in rural or economically disadvantaged regions. Care is provided exclusively by licensed physicians and is based on recognized medical guidelines.

Adon Health advertising banner with test kit and call-to-action to purchase the all-in-one testosterone check for men

What does this award mean for Adon?

The selection by the Healthy Hub is a significant milestone for Adon Health. It not only confirms the medical and healthcare policy relevance of our approach, but also opens up the opportunity to test new care pathways together with the participating health insurance companies. The goal is to integrate digital testosterone therapy into structured service offerings and thereby enable more men to access high-quality treatment in the long term.

Looking ahead

The award is both recognition and motivation. Digital health solutions like Adon Health's offering can make a significant contribution to relieving the burden on the existing healthcare system, particularly in areas where specialists are difficult to access. In the coming months, Adon Health will work with its project partners to develop concrete care pathways to further advance digital men's health structurally.

Further information about the competition: https://www.healthy-hub.de

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Many men are familiar with the feeling: lack of motivation, fatigue, difficulty concentrating, or a decreased libido. Often, such symptoms are explained away as stress or the natural aging process. However, in many cases, a hormonal imbalance is the underlying cause – particularly a low testosterone level. The problem: Testosterone deficiency often goes undetected. This is partly because the symptoms are nonspecific, and partly because men are less likely to discuss their symptoms. However, current data and scientific studies show that the number of affected individuals is high and the health consequences are often underestimated. Internal evaluation by Adon Health provides initial indications In 1274 men, the total testosterone level was below the EAU threshold for testosterone deficiency of 12.1 nmol/L – this corresponded to almost 40% of the men tested in our evaluation. However, this proportion should not be equated with the general prevalence in the population. The analysis is based exclusively on men who volunteered for testing and generally already had symptoms. This leads to selection bias and makes the data not representative of all men in Germany. However, they provide an important indication of how frequently abnormal values ​​occur in a symptomatic group. Furthermore, even men with values ​​within the normal range can develop symptoms, for example, if their free testosterone level is low. The number of affected individuals is therefore likely to be significantly higher than the threshold values ​​alone would suggest. How common is testosterone deficiency really? International studies show that testosterone deficiency is by no means a rare phenomenon: A study in Germany describes a prevalence of around 20% (Araujo et al., 2008). An analysis of European data shows a decline in testosterone levels of 20% within two decades, even in young men (Lokeshwar et al., 2021). Clinical studies even report that up to 40% of men in the general population may be affected (Mulligan et al., 2006). These results suggest that millions of men in Germany live with temporarily or permanently reduced hormone levels. Why this is more than just a lab value Low testosterone levels are not just a matter of well-being. A recent study (Yeap et al., 2024) shows that men with low testosterone have an increased risk of overall and cardiovascular mortality . The healthcare system is also affected. Studies indicate a significant economic impact caused by: Increased disease burden Secondary diseases such as diabetes, cardiovascular diseases or osteoporosis Rising costs due to treatment and follow-up expenses (Pantalone et al., 2021) Typical symptoms of testosterone deficiency A testosterone deficiency can affect many areas of life. Frequently reported symptoms include: Persistent fatigue and lack of energy Declining drive and motivation Concentration and memory problems Mood swings or depressive moods Decreased libido and sexual dysfunction Decrease in muscle strength and increase in body fat These symptoms are nonspecific and can have other causes – therefore, a medical examination is crucial. You can find more information in our blog post: Testosterone deficiency in men: causes, symptoms and solutions What treatment options are available? For affected men, this means: complaints should be taken seriously and investigated by a doctor. Lifestyle tests can provide initial indications of hormonal fluctuations. Further medical examination is always necessary if symptoms are present or test results are abnormal. In addition to general practitioners and specialists such as endocrinologists and urologists, the independent partner physicians of Adon Health, who specialize in hormone level management, can also be a good point of contact. You can find more information on our doctor consultation page. Scientific studies such as that by Saad et al. (2011) show that targeted testosterone therapy for diagnosed deficiency can lead to an improvement in typical symptoms. Individual medical supervision is crucial! If you would like to know how severe your symptoms are, our AMS score test offers a non-binding opportunity for self-assessment. Conclusion Adon Health's internal analyses indicate that a significant proportion of the men have abnormal testosterone levels. Combined with the results of international studies, it becomes clear that testosterone deficiency is not a fringe issue, but affects many men – even at a younger age. Digital services can help to reduce barriers and enable a thorough assessment. However, every diagnosis and treatment decision, including those made at Adon Health, rests solely with independent physicians who conduct an individual evaluation. Bibliography Araujo, AB, Esche, GR, Kupelian, V., O'Donnell, AB, Travison, TG, Williams, RE, Clark, RV, & McKinlay, JB (2008). Prevalence of symptomatic androgen deficiency in men. Clinical Endocrinology , 69(3), 447–458. https://doi.org/10.1111/j.1365-2265.2008.03370.x Lokeshwar, SD, Patel, P., Fantus, RJ, Halpern, J., Chang, C., Kargi, AY, & Ramasamy, R. (2021). Decline in Serum Testosterone Levels Among Adolescent and Young Adult Men in the USA. European Urology Focus , 7(6), 1229–1236. https://doi.org/10.1016/j.euf.2020.04.015 Mulligan, T., Frick, MF, Zuraw, QC, Stemhagen, A., & McWhirter, C. (2006). Prevalence of hypogonadism in males aged at least 45 years: the HIM study. International Journal of Clinical Practice , 60(7), 762–769. https://doi.org/10.1111/j.1742-1241.2006.00992.x Yeap, BB, et al. (2024). Mortality risk in men with low testosterone and high luteinizing hormone. Annals of Internal Medicine . https://doi.org/10.7326/M23-2781 Pantalone, KM, Faiman, C., & Vasan, S. (2021). The burden of testosterone deficiency in adult men: economic and clinical implications. Journal of Men's Health , 17(1), 1–9. https://pmc.ncbi.nlm.nih.gov/articles/PMC7814241/ Saad, F., Aversa, A., Isidori, AM, Zafalon, L., Zitzmann, M., & Gooren, L. (2011). Onset of effects of testosterone treatment and time span until maximum effects are achieved. European Journal of Endocrinology , 165(5), 675–685. https://doi.org/10.1530/EJE-11-0221

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